{"id":23396,"date":"2025-11-24T12:25:08","date_gmt":"2025-11-24T11:25:08","guid":{"rendered":"https:\/\/bigler-lacke.swiss\/?p=23396"},"modified":"2026-01-16T12:46:52","modified_gmt":"2026-01-16T11:46:52","slug":"nouvelle-identite","status":"publish","type":"post","link":"https:\/\/bigler-lacke.swiss\/fr\/nouvelle-identite\/","title":{"rendered":"Bigler \u00e9volue &#8211; d\u00e9couvrez notre nouvelle identit\u00e9, pens\u00e9e pour les pros du bois"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_60858221\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<p>Chez Bigler, nous savons que chaque chantier est unique et que la r\u00e9ussite passe par la ma\u00eetrise, la proximit\u00e9 et la confiance.<\/p>\n<p>Forts de notre histoire familiale et de notre ancrage local, nous avons fait \u00e9voluer notre identit\u00e9 pour mieux refl\u00e9ter ce qui fait notre force : la connaissance des m\u00e9tiers du bois, la performance de nos produits, et notre engagement aupr\u00e8s des artisans suisses.<\/p>\n<div class=\"row\"  id=\"row-1461932532\">\n\n\t<div id=\"col-1276792828\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-2049261152\">\n\n\t<div id=\"col-483301535\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-1138648143\">\n\n\t<div id=\"col-384865324\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_868635981\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1020\" height=\"200\" data-src=\"https:\/\/bigler-lacke.swiss\/wp-content\/uploads\/2025\/11\/2025_Bigler_1934_logotype-1400x274.png\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/bigler-lacke.swiss\/wp-content\/uploads\/2025\/11\/2025_Bigler_1934_logotype-1400x274.png 1400w, https:\/\/bigler-lacke.swiss\/wp-content\/uploads\/2025\/11\/2025_Bigler_1934_logotype-800x157.png 800w, https:\/\/bigler-lacke.swiss\/wp-content\/uploads\/2025\/11\/2025_Bigler_1934_logotype-768x150.png 768w, https:\/\/bigler-lacke.swiss\/wp-content\/uploads\/2025\/11\/2025_Bigler_1934_logotype-600x118.png 600w, https:\/\/bigler-lacke.swiss\/wp-content\/uploads\/2025\/11\/2025_Bigler_1934_logotype.png 1920w\" data-sizes=\"(max-width: 1020px) 100vw, 1020px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1020px; --smush-placeholder-aspect-ratio: 1020\/200;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_868635981 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<p>Bigler, est une marque de Blanchon Group et, \u00e0 ce titre, b\u00e9n\u00e9ficie de toute l&rsquo;expertise technique et de la capacit\u00e9 d&rsquo;innovation du groupe.<\/p>\n\t<div id=\"text-4072186609\" class=\"text\">\n\t\t\n<h1><strong>Prot\u00e9ger le bois, un point c\u2019est tout<\/strong><\/h1>\n\t\t\n<style>\n#text-4072186609 {\n  text-align: left;\n  color: #ffd100;\n}\n#text-4072186609 > * {\n  color: #ffd100;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-270770828\">\n\n\t<div id=\"col-343767555\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Notre mission reste claire : prot\u00e9ger, entretenir et embellir le bois avec des solutions de haute qualit\u00e9, con\u00e7ues pour durer. Nous combinons notre expertise in\u00e9gal\u00e9e avec les derni\u00e8res avanc\u00e9es technologiques, pour vous offrir des produits fiables et performants, adapt\u00e9s \u00e0 vos besoins sur le terrain.<\/p>\n<p>Notre approche ne change pas\u202f: nous restons \u00e0 l\u2019\u00e9coute du terrain et des r\u00e9alit\u00e9s du m\u00e9tier, pour garantir \u00e0 chaque professionnel la ma\u00eetrise parfaite de ses projets. Chez Bigler, l\u2019exigence et la performance sont au c\u0153ur de chaque produit, pour que la r\u00e9ussite soit toujours au rendez-vous.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1794802137\">\n\n\t<div id=\"col-1746895486\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2422136064\" class=\"text\">\n\t\t\n<h1><strong>Qu&rsquo;est-ce qui change ?\u00a0<\/strong><\/h1>\n\t\t\n<style>\n#text-2422136064 {\n  text-align: left;\n  color: #ffd100;\n}\n#text-2422136064 > * {\n  color: #ffd100;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-2095251057\">\n\n\t<div id=\"col-994806136\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Notre nouvelle identit\u00e9, c\u2019est d\u2019abord une fa\u00e7on plus claire de vous parler et elle apporte des \u00e9volutions concr\u00e8tes pour mieux vous accompagner au quotidien :<\/p>\n<ul>\n<li><strong>Clart\u00e9 et coh\u00e9rence visuelle<\/strong> : nouveaux codes graphiques (logo, couleurs, pictos, packagings) pour une marque plus moderne, reconnaissable et d\u00e9di\u00e9e aux professionnels.<\/li>\n<li><strong>Revendication de notre proximit\u00e9, de notre expertise et de notre engagement<\/strong> : Bigler met d\u00e9sormais en avant sa connaissance du terrain, son accompagnement et ses valeurs.<\/li>\n<li><strong>Un style photographique authentique<\/strong> : Nous montrons les chantiers et le bois dans leur r\u00e9alit\u00e9, pour illustrer votre savoir-faire et le quotidien de votre m\u00e9tier.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"text-3534519004\" class=\"text\">\n\t\t\n<h1><strong>Nos valeurs s&rsquo;affirment<\/strong><\/h1>\n\t\t\n<style>\n#text-3534519004 {\n  text-align: left;\n  color: #ffd100;\n}\n#text-3534519004 > * {\n  color: #ffd100;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1670523800\">\n\n\t<div id=\"col-2144973485\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h2 style=\"text-align: center;\">Fiabilit\u00e9<\/h2>\n<p style=\"text-align: center;\">Professionnalisme<\/p>\n<p style=\"text-align: center;\">Qualit\u00e9 sans compromis<\/p>\n<p style=\"text-align: center;\">Expertise in\u00e9gal\u00e9e<\/p>\n<p style=\"text-align: center;\">Cr\u00e9dibilit\u00e9<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1086609211\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1 style=\"text-align: center;\">Proximit\u00e9<\/h1>\n<p style=\"text-align: center;\">Empathie<\/p>\n<p style=\"text-align: center;\">Soutien sans faille<\/p>\n<p style=\"text-align: center;\">Engagement passionn\u00e9<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1786820581\">\n\n\t<div id=\"col-1548816663\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1 style=\"text-align: center;\">Durabilit\u00e9<\/h1>\n<p style=\"text-align: center;\">Responsabilit\u00e9<\/p>\n<p style=\"text-align: center;\">Protection<\/p>\n<p style=\"text-align: center;\">Respect<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-722596098\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1 style=\"text-align: center;\">Innovation<\/h1>\n<p style=\"text-align: center;\">Curiosit\u00e9<\/p>\n<p style=\"text-align: center;\">Leadership<\/p>\n<p style=\"text-align: center;\">Cr\u00e9ativit\u00e9<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-825418240\">\n\n\t<div id=\"col-1575476024\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: center;\"><strong><em>\u00a0Nous soutenons les artisans du bois dans leur travail, jour apr\u00e8s jour. A nos c\u00f4t\u00e9s, vous b\u00e9n\u00e9ficiez d\u2019un accompagnement solide, de conseils experts et de produits qui font la diff\u00e9rence sur le terrain. <\/em><\/strong><strong><em>Avec ce nouveau territoire de marque, Bigler renforce sa capacit\u00e9 d&rsquo;innovation au service du bois.\u00a0 <\/em><\/strong><\/p>\n<p style=\"text-align: center;\"><strong><em>Bigler, le partenaire de r\u00e9f\u00e9rence en Suisse.\u00a0<\/em><\/strong><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1341982900\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"940\" height=\"788\" data-src=\"https:\/\/bigler-lacke.swiss\/wp-content\/uploads\/2025\/11\/article-territoire-de-marque.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/bigler-lacke.swiss\/wp-content\/uploads\/2025\/11\/article-territoire-de-marque.jpg 940w, https:\/\/bigler-lacke.swiss\/wp-content\/uploads\/2025\/11\/article-territoire-de-marque-477x400.jpg 477w, https:\/\/bigler-lacke.swiss\/wp-content\/uploads\/2025\/11\/article-territoire-de-marque-768x644.jpg 768w, https:\/\/bigler-lacke.swiss\/wp-content\/uploads\/2025\/11\/article-territoire-de-marque-600x503.jpg 600w\" data-sizes=\"(max-width: 940px) 100vw, 940px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 940px; --smush-placeholder-aspect-ratio: 940\/788;\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1341982900 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\n\t\t\n<style>\n#section_60858221 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"<p>Forts de notre histoire familiale et de notre ancrage local,<br \/>\nnous avons fait \u00e9voluer notre identit\u00e9 pour mieux refl\u00e9ter ce qui fait notre force<\/p>\n","protected":false},"author":8,"featured_media":23422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mc4wp_mailchimp_campaign":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[700,701],"tags":[],"class_list":["post-23396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","category-page-d-accueil"],"acf":[],"_links":{"self":[{"href":"https:\/\/bigler-lacke.swiss\/fr\/wp-json\/wp\/v2\/posts\/23396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigler-lacke.swiss\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigler-lacke.swiss\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigler-lacke.swiss\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/bigler-lacke.swiss\/fr\/wp-json\/wp\/v2\/comments?post=23396"}],"version-history":[{"count":31,"href":"https:\/\/bigler-lacke.swiss\/fr\/wp-json\/wp\/v2\/posts\/23396\/revisions"}],"predecessor-version":[{"id":23576,"href":"https:\/\/bigler-lacke.swiss\/fr\/wp-json\/wp\/v2\/posts\/23396\/revisions\/23576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bigler-lacke.swiss\/fr\/wp-json\/wp\/v2\/media\/23422"}],"wp:attachment":[{"href":"https:\/\/bigler-lacke.swiss\/fr\/wp-json\/wp\/v2\/media?parent=23396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigler-lacke.swiss\/fr\/wp-json\/wp\/v2\/categories?post=23396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigler-lacke.swiss\/fr\/wp-json\/wp\/v2\/tags?post=23396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}